Kampani yathu ikulimbikitsanso kuti pakhale ndondomeko yoti "zogulitsa kwambiri ndizoyambira pakupulumuka kwamabizinesi; kukhutira ndi kasitomala kumatha kukhala poyang'ana ndikutha kwa bizinesi; kusintha kosalekeza ndikutsata kosatha kwa ogwira ntchito" komanso cholinga chofananira cha "mbiri yoyamba , kasitomala woyamba "wa Palibe nsalu,",,, Tikulandiradi makasitomala ochokera kunyumba ndi akunja kuti abwere kudzakambirana zamalonda nafe. Ndi matekinoloje apamwamba ndi malo, kusamalitsa kwabwino, kusamalira bwino, kuthandizira kwambiri komanso kugwirira ntchito limodzi ndi ogula, takhala tikudzipereka kupereka mtengo wabwino kwambiri kwa ogula athu Palibe Chovala Choluka, Kuonetsetsa kuti zinthu zili bwino kwambiri posankha zabwino kwambiri ogulitsa, tapezanso njira zowongolera zabwino munjira zathu zonse zopezera ndalama. Pakadali pano, kupeza kwathu mafakitale osiyanasiyana, kuphatikiza ndi kasamalidwe kathu kabwino, kumatsimikiziranso kuti titha kudzaza zofunikira zanu pamitengo yabwino kwambiri, mosasamala kukula kwake.